How To Develop Best Practice In Instagram Marketing With Limited Resources? : Case WorkPower Oy

As people’s interaction with online content is gearing more and more towards mobile use, Instagram, which is designed for mobile, provides an additional visual medium for businesses to promote themselves outside of traditional media channels. Visual content, in general, receives more engagement from consumers thus making Instagram one of the most potentially influential social media marketing channels. The purpose of this Bachelor’s thesis is to study how Instagram can be used in marketing specifically with limited resources. The theoretical part of the study focuses on social media marketing and Instagram for Business and its use in marketing. In the social media marketing part of the study, the focus is on covering the basic concepts and discussing why Instagram is so popular and should be included in marketing strategies by brands. In the Instagram for Business part of the study, the aim is to go through several aspects and features of the application as well as points of interest. The case study was done in collaboration with WorkPower Oy, which is a Finnish recruitment agency operating in several cities in Finland and abroad. The result of the case study is a marketing plan done for the company as well as pointing out beneficial practices for general use by companies with limited resources. The case study indicates that it is possible to create quality content for social media with limited resources. Instagram is a useful channel when enhancing the image of the brand and interacting with the consumers in an engaging way