A Plan on How HAMK Could Establish HAMK Ambassador Programme

When studying International Business there is seen a great interest and potential in developing the marketing structures within various organizations in Finland and abroad. Focusing in universities such as Häme University of Applied Sciences, there is seen a potential in adding another marketing tool for the marketing department. While writing this bachelor thesis, the author will use the acronym HAMK University to refer to Häme University of Applied Sciences. In this bachelor thesis the author aims to create a plan for HAMK Ambassador Programme. While interviewing HAMK staff members and students. The idea is to create another platform for the university to be marketed in a new level. The research method that will be used is interviews, and benchmarking other similar programmes. The aim of this research is to analyse the idea of implementing a new marketing programme for HAMK University and following that procedure to create a recommendation on how HAMK University could implement it. The data collection plan was decided to not only include the universities staff but their students’ to. Thus, having a more accurate date selection in order to reach a greater level of efficiency on the research process. The thesis consists of four chapters, where the author starts with the introduction of the topic and the foundation of the idea. The thesis then continues to campus recruiting, data collection plan, SWOT analysis and recommendations