How to enhance Search Engine Optimization in accommodation website on Google search engine

When it comes to choosing informational resources for trip booking, tourists rely heavily on search engine to perform research about accommodation choices for their destination. Research has shown that 71% of travelers chose search engine as the most used information source in the beginning of travel planning process. This thesis aims to design Search Engine Optimization (SEO) guidelines for an international website, Porontimatuvat, a cottage business located in Kuusamo, Finland, with the hope of increasing traffic to the site, achieving highest possible ranking position on Google search engine, and enhancing user experience level, to reach to the primary goal which is maximizing number of bookings. Case study analysis was employed in this research work to analyze and identify the key issues, as well as to propose solutions and discuss recommendations for the website of the commissioner. Moreover, qualitative methods such as Strength, Weakness, Opportunity, Threat (SWOT) analysis, initial search engine optimization audit, keyword research, etc. were also used in this project work. The research results propose a set of recommendations for the site of Porontimatuvat in terms of accessibility and site structure, technical, on-page SEO and analytical method. Clearly, the site needs a fresh approach and continuous improvement of search engine optimization since the nature of search engines is evolving and changing constantly