Quantifying Opportunity Costs in Sequential Transportation Auctions for Truckload Acquisition

The principal focus of this research is to quantify opportunity costs in sequential transportation auctions. This paper focuses on the study a transportation marketplace with time-sensitive truckload pickup-and-delivery requests. In this paper, two carriers compete for service requests; each arriving service request triggers an auction where carriers compete with each other to win the right of servicing the load. An expression to evaluate opportunity costs is derived. This paper shows that the impact of evaluating opportunity costs is dependent on the competitive market setting. A simulation framework is used to evaluate different strategies. Some results and the overall simulation framework are also discussed