What Is The Best Way For Torralbo Asesores To Grow?: A Thesis On Growth Strategies and Strategic Business Expansion.

Small businesses are going through a growth slump in the Spanish market. When companies stop innovating and expanding they risk being run out of the market by bigger competitors. Small firms are now starting to look at their growth options and opportunities as the economic and political situations in Spain start taking place. This thesis attempts to create a growth strategy and an implementation plan that would work for the case firm Torralbo Asesores. The thesis is conducted through the qualitative research method with the inductive research approach. Primary data was obtained through the participant observation data collection method and a case study. Secondary data was collected from various sources of information which included books, articles and internet sources that sup-ported the primary data. In this thesis analysis tools such as SWOT, PEST and the Ansoff Matrix were used to gain a deeper understanding of the internal and external factors that affect the market position of the case firm. The Decision-Making matrix, Short-term and Long-term im-plementation plans, and risk analysis tools were also used to support the findings of the thesis. The aim of this thesis was to develop a growth plan for Torralbo Asesores, so Growth Strategies and Strategic Planning were also used. The research results indicated that modernizing the firm’s image, expanding into new markets and investing in promotional efforts were the best options for Torralbo Ase-sores to grow in the Spanish market. Thanks to these findings, a growth strategy for the case firm was created