Infographics and Data Visualization : Design Practices

Infographics creation as a design medium is diverse, and it is used as a tool to showcase the depths and details of quantitative information. Infographics require a clear-cut visual system, application of fundamental design rules, creativity and the ability to tell your viewers a story through the numbers. The objective of this thesis was to study the design principles, most used data visualization practices, and creatively deliver data visualization-related design projects for the case study company, Nosto Solutions. In order to create the final project assets, extensive research has been conducted. Study of varied literature sources and A/B testing were among the used research methods. The findings reveal that the essential design rules were a crucial factor for creating clear and appealing data visualization, and the overall understanding of the data visualization medium was equally important in the infographic creation process. Moreover, taking the meaning and context behind data into consideration was proven to be essential. This study suggests that the design process behind working with numbers is not as simple as it might seem at a first glance – it requires precise work and acquired knowledge of the design principles