The citizen-user and the crowd-mediated politics of the Five Star Movement

This thesis described the trajectory of the Italy’s Five Star Movement (M5S, 2005- 2014) from the perspective of the citizens who, as Internet users, participated in in the political enterprise. Citizen-users, enabled and empowered by Internet and mobile technologies, shaped and sustained the identity and evolution of the movement that became the M5S. The case study selected for this research, the M5S, is exceptional due to the magnitude of its success; but its features (Internet-centered and fluid ideology) are becoming more common among political organisations in Western democracies. The goal of the thesis is to assess the impact of the Internet on the political process, through its connecting, mobilising, organising, and to characterise the shape of political talk among citizens. This is achieved by applying quantitative methods, including network analysis and natural language processing, on 10 years of user-generated data collected mainly from four sources: the blog of the Movement’s founder, the M5S official forum, Facebook and Meetup.com. The thesis finds that the online discussion fora fostered diversity without fragmentation, and contributed on at least one occasion to shape the policy agenda of the M5S. Furthermore, the meetups of the Movement maintained their capacity to attract and mobilise users, and their territorial distribution clearly correlate with local results of the M5S in two elections, suggesting a positive impact of Internet-enabled mobilisation. Finally, given the votes received in the 2013 general election, the political communication generated over the Internet offset the low attention dedicated by TV news broadcast to the Movement during the electoral campaign. As Internet and mobile technologies are routinised, it is easy to see how their importance in political organisation and deliberation will grow. By studying the application of ICTs in the case of the M5S, this thesis offers insights into their use in practice, as well as pointing to possible democratic risks if online deliberation is non controlled to guarantee its fairness and openness but instead steered by the leadership, turning a deliberating community of citizen-users into a noisy crowd