Retention Service for IT Industry

This study is made for a company called Agile Search, which specialises in IT recruitments and Employer Branding services. The aim of this study, is to create a plan for Retention service and broaden Agile Search’s product portfolio. Agile Search works in the field of IT recruitments, the focus will be in retention among IT professionals. This study will answer two main questions: What are the key factors behind retention among IT professionals and how can companies improve their retention rate with IT professionals. Research is a qualitative action research. Research material is a combination of relevant literature and in-depth interviews. Literature review will focus on employee retention and engagement and what are the main factors affecting to these subjects. Productization process will be presented as well. Outcome of this study is a plan for Retention service and how it can be implemented to Agile Search’s existing product portfolio. The Retention service plan will be created based on the findings from relevant literature and the in-depth interviews conducted for IT professionals. The plan includes internal process guidelines and questionnaire-based service for the potential customers. The plan doesn’t include marketing or sales plan for the service. This study was able to provide answer to the two main questions: What are the key factors behind retention among IT professionals and how can companies improve their retention rate with IT professionals. Also, a productization plan for Agile Search to launch Retention Service is provided. The study shows, that main reasons behind retention were; professional development opportunities, meaningful work, open company culture and good leadership