Market entry to Sweden in district heating industry : the case of W1TT Group Oy

This bachelor’s thesis was commissioned by W1TT Group Oy. They produce and sell products that are designed for district heating and cooling. The main product that will be focused on is the W1TT heat distribution centers. The centers are built according to the customers specifications, from centers for small buildings to an industrial scale. The purpose of this thesis was the gathering of information and data, conducting analysis’s and open new perspectives to support W1TT Group’s possible entry into the Swedish market. The data was collected directly from internal sources at W1TT Group in the form of meetings. Additional data was collected from online sources and written publications relevant to this study. Also, relevant Swedish industry associations were contacted to gain information. It was concluded that there is a lack of information available publicly to conduct a full market analysis. However, there was a large quantity of studies conducted on the entire heating industry in Sweden that showed positive signs for the district heating market and market need that is relevant for W1TT Group. Lastly, according to the plans of W1TT Group, the complex customer purchase process and the findings from the entry strategy portion of the study, that the best option to enter the new market is by starting a sales and marketing-oriented subsidiary in Sweden to have full control of the whole business process