Philosophy of Media: One look at the Industry of Entertainment and Production of Humdrum

Jedno od općih i na relativno neodređen način postavljenih pitanja, a povezanih s generalnim očekivanjima od suvremenih medija, tiče se njihovog utjecaja na recipijente, konzumente, prozumere i korisnike medijskih alatki i usluga, i to u pogledu zabave. Tradicionalno gledano, od medija se traži da informiraju, pouče, ali i zabave. Nekada su ove funkcije medija fuzionirane, a nije rijetkost da se mediji specijaliziraju za pojedine vrste programa – informativne, umjetničke, sportske, i sl., kakav je često slučaj s televizijom, na primjer. Takozvana industrija zabave – koja se aktualno definira unutar tzv. kreativnih industrija – čini se da ne ostvaruje svoju osnovnu funkciju, jer je zabava uvjetovana profitom: u okvirima ove industrije, ne može se zamisliti takva zabava koja, istovremeno, nije i komercijalnog karaktera. To, ujedno, sužava mogućnosti da zabava bude nešto drugo do puki komercijalni proizvod, tj. roba. Zabava postaje uniformni, jednodimenzionalni poligon za trošenje novca i slobodnog vremena. U seriji interakcija koje nudi, svijet zabave se, prema našem mišljenju, preokreće u svoju suprotnost – dosadu, koja teži ispunjenju / strukturiranju vremena i obrtanju kapitala. Dosada tako postaje drugo ime za vrijeme „uživanja“ i „zabave“, praznina koja kao bezdan guta, bez razlike, sve medijske forme i sadržaje našeg vremena.One of a general and in a relatively indefinite way asked questions, inspired by common expectations of contemporary media, is a question of its influence on recipients, consumers and users of media tools and services, especially in the field of entertainment. From a traditional point of view, media should inform, educate, but also to entertain. Sometimes, these functions are merged, but on the other hand, media specialized for a specific types of programs - such are informative programs, artistic contents, sports, etc., are not rare, which is, per example, a common practice in a TV industries. Following this specialization, entertainment is very often seen as a product of a special kind of industry - industry of entertainment. But in the scope of this industry, no entertainment, without strong commercial foundations, is possible. Hence, it seems that so called industry of entertainment, which is defined in the scope of creative industries, does not fulfill its common function. Under such circumstances, entertainment turns to nothing more than commercial good. In other words, entertainment becomes one dimensional pool for spending money and time. With a series of interactions which offers, world of entertainment transforms itself into its opposite - humdrum. Humdrum becomes other name for a time of “joy” and “entertainment”, an emptiness which like abyss devours all media forms and contents of our time with no any difference