THEMATIC ROUTE FROM PERUN TO SV. JURAJ – CULTURAL TOURISM OF ZAGREB COUNTY

U promociji turističke destinacije kulturni resursi su vodeći proizvod destinacije. Ono što jednu destinaciju čini drukčijom od ostalih jest njezina nematerijalna kulturna baština. Baština je osnovni element kojim menadžment turističke destinacije privlači turiste u destinaciju te atrakcijska osnova za brendiranje. Kreativnost na temelju tradicijske nematerijalne baštine pomiče tako granice puke funkcionalnosti nekog proizvoda. Kroz primjer kulturne tematske rute rad želi pokazati kako mit može postati potencijalna atrakcijska osnova za razvoj mitološkog turizma u Zagrebačkoj županiji. Važno je naglasiti da priče i lokacije iz tematske rute nude mogućnost izbora prema kriterijima kolektivne i osobne važnosti. Zbog toga je tematska ruta otvoreni sustav za individualni ili organizirani obilazak uz stručno turističko vođenje. Pokazatelji mita su lokalno karakteristični te istodobno djeluju stimulirajuće na maštu pojedinca. U izboru obrađenih motiva posebno se vodilo računa o lokalnom identitetu. Istaknuti su običaji Jurjeva i Ivanja te običaji koji su tradicijski utkani u Zagrebačkoj županiji i okolnim regijama.In the promotion of a tourist destination, cultural resources are the leading product of the destination. What makes one destination different from the rest is its intangible cultural heritage. Heritage is a core element by which the management of a tourist destination attracts tourists to the destination, and it serves also as an attraction base for branding. Creativity on the basis of traditional intangible heritage pushes the limits of mere functionality of a given product. On the example of a mythological thematic route, the paper strives to demonstrate how myth can become a potential attraction base for the development of mythological tourism in the County of Zagreb. It is important to emphasise that stories and locations from the thematic route offer the possibility of selection by criteria of collective and personal importance. For this reason, the thematic route is an open system that can be taken individually or in an organised manner with a professional tour guide. The myth indicators are local characteristics and, at the same time, have a stimulating effect on the imagination of the individual. The motives covered by this route are selected in the manner that, especially taken into account, were the local identity, and emphasised were the customs of St George’s Day and St John’s Day, as well as other customs that are traditionally woven into the area of the County of Zagreb and neighbouring regions