This research aims to analyze the discourse of self-help for teenagers, through theoretical and methodological apparatus of Discourse Analysis of French Line, with emphasis on reflections developed by Maingueneau about the notion of discursive ethos. We selected and describe four representative works of this discourse. The interest in the concept of discursive ethos, defined by Maingueneau (2005) as the image of the subject that states projects from himself by his enunciation, is justified by the role that image, linked to social stereotypes, plays in the process of adhesion of public to discourse, this is, the ethos is directly linked to the effectiveness discourse. In addition, ethos participates of the constitution of scenography of disc...
The paper investigates the discursive constitution of the ethos and its contribution to the mobiliza...
This work, entitled The Self-Help as Interdiscursivity in The Alchemist by Paulo Coelho , has as ...
O objetivo desta pesquisa à traÃar uma cartografia das expressÃes Ãtico-estÃticas da adolescÃncia na...
The objective of this paper is to characterize the instances of discursive genres and aphorizations ...
This article analyzes the formation of the ethos in the self-help discourse for teenagers from the p...
This paper aims to analyze the ethos of self-help books targeting the third age, considering grammar...
In this paper, based on Maingueneau’s (2006, 2010) thoughts on aphorisation and on the differences b...
This article aimed to understand the production of different discursive meanings in pedagogical prac...
A pesquisa investiga até que ponto as características dos livros de autoajuda para adultos também es...
Neste trabalho, seguindo a abordagem proposta por Maingueneau (1983, 1984), analisamos o discurso de...
O trabalho diz respeito à investigação da argumentação de textos de auto-ajuda e realiza-se, sobretu...
Neste artigo, busca-se abordar questões relativas ao ethos na Análise do Discurso (AD), seja no sent...
The purpose of this article is to show how the construction of the image of the enunciator (ethos) a...
A presente dissertação de mestrado tem por tema a investigação da construção das narrativas de si em...
O objetivo deste estudo é analisar, através dos pressupostos teórico-metodológicos da Análise de Dis...
The paper investigates the discursive constitution of the ethos and its contribution to the mobiliza...
This work, entitled The Self-Help as Interdiscursivity in The Alchemist by Paulo Coelho , has as ...
O objetivo desta pesquisa à traÃar uma cartografia das expressÃes Ãtico-estÃticas da adolescÃncia na...
The objective of this paper is to characterize the instances of discursive genres and aphorizations ...
This article analyzes the formation of the ethos in the self-help discourse for teenagers from the p...
This paper aims to analyze the ethos of self-help books targeting the third age, considering grammar...
In this paper, based on Maingueneau’s (2006, 2010) thoughts on aphorisation and on the differences b...
This article aimed to understand the production of different discursive meanings in pedagogical prac...
A pesquisa investiga até que ponto as características dos livros de autoajuda para adultos também es...
Neste trabalho, seguindo a abordagem proposta por Maingueneau (1983, 1984), analisamos o discurso de...
O trabalho diz respeito à investigação da argumentação de textos de auto-ajuda e realiza-se, sobretu...
Neste artigo, busca-se abordar questões relativas ao ethos na Análise do Discurso (AD), seja no sent...
The purpose of this article is to show how the construction of the image of the enunciator (ethos) a...
A presente dissertação de mestrado tem por tema a investigação da construção das narrativas de si em...
O objetivo deste estudo é analisar, através dos pressupostos teórico-metodológicos da Análise de Dis...
The paper investigates the discursive constitution of the ethos and its contribution to the mobiliza...
This work, entitled The Self-Help as Interdiscursivity in The Alchemist by Paulo Coelho , has as ...
O objetivo desta pesquisa à traÃar uma cartografia das expressÃes Ãtico-estÃticas da adolescÃncia na...