Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 2017;13(2):227-265
In the last few years, studies on brand management have determined an important breakthrough in the ...
In the last few years, studies on brand management have determined an important breakthrough in the ...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
Kottemann P, Decker R, Hentschel D. Measuring Brand Image Perceptions in Co-Branding. Social Science...
Recently, authors have emphasized the differences between brand images held by different individuals...
Brand image forms the basis for making better strategic marketing decisions about targeting specific...
Objective – This paper reports the development of an innovative scale to measure the perceived brand...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
Currently almost all products have the brand, and all companies strive to develop and maintain their...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
The right strategy execution by business and commercial organizations expected to improve performanc...
For more and more organizations, brands are crucially important business assets. Measuring how their...
In recent years the concept of brand has begun to receive much attention from both academics and pra...
The right strategy execution by business and commercial organisations expected to improve performanc...
Book synopsis: Brand management is firmly established as a core business and marketing activity. The...
In the last few years, studies on brand management have determined an important breakthrough in the ...
In the last few years, studies on brand management have determined an important breakthrough in the ...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
Kottemann P, Decker R, Hentschel D. Measuring Brand Image Perceptions in Co-Branding. Social Science...
Recently, authors have emphasized the differences between brand images held by different individuals...
Brand image forms the basis for making better strategic marketing decisions about targeting specific...
Objective – This paper reports the development of an innovative scale to measure the perceived brand...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
Currently almost all products have the brand, and all companies strive to develop and maintain their...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
The right strategy execution by business and commercial organizations expected to improve performanc...
For more and more organizations, brands are crucially important business assets. Measuring how their...
In recent years the concept of brand has begun to receive much attention from both academics and pra...
The right strategy execution by business and commercial organisations expected to improve performanc...
Book synopsis: Brand management is firmly established as a core business and marketing activity. The...
In the last few years, studies on brand management have determined an important breakthrough in the ...
In the last few years, studies on brand management have determined an important breakthrough in the ...
The purpose of the research is to explore what brand equity is, examine different approaches to bran...
DOI
Add to ORKG