Meißner M, Haurand MD, Stummer C. With a little help from my customers: The influence of customer empowerment on consumers' perceptions of well-established brands. International Journal of Innovation Management. 2017;21(6): 1750048
Purpose: This paper considers the notion of consumer empowerment across the financial, legal and med...
Purpose – The goal of this paper is to investigate how market sensing (market orientation) and custo...
International audienceInterpersonal influence today includes an extension in cyberspace in the form ...
Labelling product innovations as designed and/or selected by customers can positively affect non-par...
New technology development, like Web 2.0, allows easy and fast exchanges between consumers and firms...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
textabstractCompanies have traditionally taken responsibility for deciding what products and produc...
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom tha...
Despite being a relatively new topic, consumer empowerment has been receiving increasing attention b...
The concept of the empowered consumer cannot be considered as a field of exact scientific\ud researc...
International audienceThe literature on empowerment in marketing has grown exponentially in the 2000...
Today, more and more firms develop customer empowerment strategies (CES) to empower their customers ...
This study aimed to examine to what extent different types of customer empowerment effects consumers...
Purpose – Much of the literature on consumer empowerment focuses on consumers' efforts to regain con...
Purpose: This paper considers the notion of consumer empowerment across the financial, legal and med...
Purpose – The goal of this paper is to investigate how market sensing (market orientation) and custo...
International audienceInterpersonal influence today includes an extension in cyberspace in the form ...
Labelling product innovations as designed and/or selected by customers can positively affect non-par...
New technology development, like Web 2.0, allows easy and fast exchanges between consumers and firms...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
The traditional new product development (NPD) model, in which companies are exclusively responsible ...
textabstractCompanies have traditionally taken responsibility for deciding what products and produc...
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom tha...
Despite being a relatively new topic, consumer empowerment has been receiving increasing attention b...
The concept of the empowered consumer cannot be considered as a field of exact scientific\ud researc...
International audienceThe literature on empowerment in marketing has grown exponentially in the 2000...
Today, more and more firms develop customer empowerment strategies (CES) to empower their customers ...
This study aimed to examine to what extent different types of customer empowerment effects consumers...
Purpose – Much of the literature on consumer empowerment focuses on consumers' efforts to regain con...
Purpose: This paper considers the notion of consumer empowerment across the financial, legal and med...
Purpose – The goal of this paper is to investigate how market sensing (market orientation) and custo...
International audienceInterpersonal influence today includes an extension in cyberspace in the form ...
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