Add to ORKGKottemann P, Decker R, Hentschel D. Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network; 2017
The increased competitive intensity in several global markets has encouraged firms which traditional...
In the consumer market, there are so many unidentified consumers that it is difficult for companies ...
This paper explores methods of understanding the connection between culturally relevant images and d...
Recently, authors have emphasized the differences between brand images held by different individuals...
Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical gu...
This study specifically addresses the question of how associative networks contribute to brand image...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
This chapter aims to expand the domain of brand image perception measurement by providing a method f...
This paper aims to expand the domain of brand image perception measurement by providing a method for...
Co-branding has become an increasingly popular strategy over recent decades. Studies have found that...
Co-Branding is a marketing strategy that refers to two or more brands forming a brand alliance and o...
Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from c...
The increased competitive intensity in several global markets has encouraged firms which traditional...
Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from c...
The increased competitive intensity in several global markets has encouraged firms which traditional...
In the consumer market, there are so many unidentified consumers that it is difficult for companies ...
This paper explores methods of understanding the connection between culturally relevant images and d...
Recently, authors have emphasized the differences between brand images held by different individuals...
Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical gu...
This study specifically addresses the question of how associative networks contribute to brand image...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
The purpose of this research was to empirically test a multi-dimensional conceptualization of brand ...
This chapter aims to expand the domain of brand image perception measurement by providing a method f...
This paper aims to expand the domain of brand image perception measurement by providing a method for...
Co-branding has become an increasingly popular strategy over recent decades. Studies have found that...
Co-Branding is a marketing strategy that refers to two or more brands forming a brand alliance and o...
Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from c...
The increased competitive intensity in several global markets has encouraged firms which traditional...
Purpose- The purpose of this paper is to explore the influence of co-branding on brand images from c...
The increased competitive intensity in several global markets has encouraged firms which traditional...
In the consumer market, there are so many unidentified consumers that it is difficult for companies ...
This paper explores methods of understanding the connection between culturally relevant images and d...