PENERAPAN STRATEGI BAURAN PEMASARAN PADA PERUSAHAAN BATIK GRES TENAN DI SURAKARTA

THE IMPLEMENTATION MARKETING MIX STRATEGI BATIK GRES TENAN COMPANY IN SURAKARTA Mahendra.S.P.A F3212047 Along with the development and progress of the more modern era that led to every area of life change is no exception batik industry makes everyone vying to be the best. Marketing mix is as one way to increase sales volume, increase revenue and expand the market carried out by a company that wants rapid progress and maintain the existence in the midst of the batik industry in the country. Similarly, by the company Batik Gres Tenan to in order to remain victorious and exist in the onslaught of the emergence of creative batik industry at this time. Batik has become the new belle as part of the national culture and new fashions that batik demand continues to increase over time. Data collection methods used by the author is observation, interview, Library Studies and Corporate Documents. Companies Gres Tenan Batik is an industry engaged in the manufacture and distribution of batik clothes. Implementation of the marketing strategy is a way for the company to maintain its presence and increase sales volume Based on the above conclusions, the authors give advice to the company gres tenan batik include: Maintaining the quality and increase the quantity of batik products and expand the range of promotions to leverage the power of information technology. Keywords: Marketing Mix Strategy, Batik Gres Tenan