Add to ORKGTourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented
The purpose of study is to find Branding strategies to market Dire Dawa as an appealing tourist dest...
The objective of the article is to suggest the conceptual model which talks about the relationship b...
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess dest...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...
The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifie...
While there exist studies which attempt to measure the brand equity of cities and countries from a c...
This thesis will be about destination branding, which is the process of branding tourism destination...
Place branding has become a major focus of operations for destination marketing organizations (DMOs)...
Prior to completing a tourism marketing PhD the author spent almost two decades working in the touri...
This paper draws from the generic literature on branding to develop the idea of tourist based destin...
The present study delves into a review of the destination brand equity literature published since 20...
Trough a narrative literature review, this article frames the evolution of destination image within ...
Branding a Destination is about giving careful thought to precisely what the destination should evok...
It has been over 50 years since the topic of branding first appeared in the marketing literature. Re...
The purpose of study is to find Branding strategies to market Dire Dawa as an appealing tourist dest...
The objective of the article is to suggest the conceptual model which talks about the relationship b...
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess dest...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...
Tourism is a promise and destinations communicate the credibility of that promise by means of destin...
The destination brand is defined as a ‘name, symbol, logo, word or other graphic that both identifie...
While there exist studies which attempt to measure the brand equity of cities and countries from a c...
This thesis will be about destination branding, which is the process of branding tourism destination...
Place branding has become a major focus of operations for destination marketing organizations (DMOs)...
Prior to completing a tourism marketing PhD the author spent almost two decades working in the touri...
This paper draws from the generic literature on branding to develop the idea of tourist based destin...
The present study delves into a review of the destination brand equity literature published since 20...
Trough a narrative literature review, this article frames the evolution of destination image within ...
Branding a Destination is about giving careful thought to precisely what the destination should evok...
It has been over 50 years since the topic of branding first appeared in the marketing literature. Re...
The purpose of study is to find Branding strategies to market Dire Dawa as an appealing tourist dest...
The objective of the article is to suggest the conceptual model which talks about the relationship b...
Customer-based brand equity for tourism destinations (CBBE-TD) is a helpful construct to assess dest...