The Relationship between Profitability and the Risk Factors and other Macroeconomic Factors

This study is conducted to investigate the overall performance of Cocoaland Holdings Berhad based on determined risk elements and some other macroeconomic elements to evaluate the profitability performance of the company. The data in this study retrieved from the annual report of the company starting year 2011 until year 2015. This study consists of credit risk ratio, liquidity ratio, profitabilty ratio and operational risk ratio that used to measure the company’s profitability. The risk elements that affects the profitability of the company studied using liquidity (quick) ratio, GDP and the operating ratio. The results scrutinized based on regression and bivariate correlation analysis