Add to ORKGWe review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing
This study contributes to the limited literature on the pricing method of pay-what-you-want (PWYW) i...
Unlike the passive role that consumers usually play in conventional pricing mechanisms, participativ...
The purpose of this study is to better understand the effects participatory pricing strategies have ...
We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish be...
This paper introduces the Pay-What-You-Want game which represents the interaction between a buyer an...
Pay what you want (PWYW) is a new participative pricing mechanism in which consumers have maximum co...
Purpose: Extant literature on pricing posits that consumers’ internal reference price (IRP) drives w...
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-...
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-...
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies sho...
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that ...
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies sho...
Pay what you want (PWYW) can be an attractive marketing strategy to price discriminate between fair-...
Pay-what-you-want is an innovative participative pricing mechanism that has received increased atten...
Pay-what-you-want (PWYW) is a unique participative pricing mechanism in which the buyers can pay no...
This study contributes to the limited literature on the pricing method of pay-what-you-want (PWYW) i...
Unlike the passive role that consumers usually play in conventional pricing mechanisms, participativ...
The purpose of this study is to better understand the effects participatory pricing strategies have ...
We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish be...
This paper introduces the Pay-What-You-Want game which represents the interaction between a buyer an...
Pay what you want (PWYW) is a new participative pricing mechanism in which consumers have maximum co...
Purpose: Extant literature on pricing posits that consumers’ internal reference price (IRP) drives w...
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-...
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-...
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies sho...
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that ...
Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies sho...
Pay what you want (PWYW) can be an attractive marketing strategy to price discriminate between fair-...
Pay-what-you-want is an innovative participative pricing mechanism that has received increased atten...
Pay-what-you-want (PWYW) is a unique participative pricing mechanism in which the buyers can pay no...
This study contributes to the limited literature on the pricing method of pay-what-you-want (PWYW) i...
Unlike the passive role that consumers usually play in conventional pricing mechanisms, participativ...
The purpose of this study is to better understand the effects participatory pricing strategies have ...