Add to ORKGIn this paper, we develop a game theoretic model for cooperative advertising in a supply chain consisting of a monopolistic manufacturer selling its product to the consumer only through competing duopolistic retailers. We consider a new form of the demand function which is an additive form. The demand is influenced by both retail price and advertising expenditures. To identify optimal advertising and pricing decisions, we discuss three possible games (two non cooperative games including Stackelberg-Cournot and Stackelberg-Collusion, and one cooperative game) and then we compare the various decision variables and the profits for all cases and also with similar results of the existing literature to develop some important insights
In the sharing economy, it is trendy that companies share advertising resources or investments. This...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer....
Based on a Stackelberg game, this paper establishes supply chain models in which an incumbent manufa...
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consi...
In this paper, we consider a static model for advertising strategies and pricing decisions in supply...
Coordinating the supply chain is among the most important subjects that is extensively addressed in ...
Game theory is a relevant and powerful tool for analyzing strategic interactions in a supply chain i...
Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local ad...
This paper develops a game-theoretic model in a two-echelon supply chain composed of one manufacture...
[[abstract]]Cooperative advertising is often defined as an arrangement whereby a manufacturer pays f...
Vertical cooperative (co-op) advertising is one of the well-known mechanisms for coordination of sup...
Pricing and advertising are two important marketing strategies in the supply chain management which ...
Abstract Cooperative advertising is an agreement between a manufacturer and a retailer to share adve...
This paper considers the advertising, pricing, and service decisions simultaneously to coordinate th...
Cooperative (co-op) advertising plays a significant role in marketing programs in conventional suppl...
In the sharing economy, it is trendy that companies share advertising resources or investments. This...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer....
Based on a Stackelberg game, this paper establishes supply chain models in which an incumbent manufa...
In this paper, we develop a game theoretic model for cooperative advertising in a supply chain consi...
In this paper, we consider a static model for advertising strategies and pricing decisions in supply...
Coordinating the supply chain is among the most important subjects that is extensively addressed in ...
Game theory is a relevant and powerful tool for analyzing strategic interactions in a supply chain i...
Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local ad...
This paper develops a game-theoretic model in a two-echelon supply chain composed of one manufacture...
[[abstract]]Cooperative advertising is often defined as an arrangement whereby a manufacturer pays f...
Vertical cooperative (co-op) advertising is one of the well-known mechanisms for coordination of sup...
Pricing and advertising are two important marketing strategies in the supply chain management which ...
Abstract Cooperative advertising is an agreement between a manufacturer and a retailer to share adve...
This paper considers the advertising, pricing, and service decisions simultaneously to coordinate th...
Cooperative (co-op) advertising plays a significant role in marketing programs in conventional suppl...
In the sharing economy, it is trendy that companies share advertising resources or investments. This...
We study a supply chain in which a consumer goods manufacturer sells its product through a retailer....
Based on a Stackelberg game, this paper establishes supply chain models in which an incumbent manufa...