Environmental protection between social responsibility, green investments and cultural values

In a well functional and competitive economy all the entrepreneurs are aware of the importance of protecting the environment, development of local communities and the good relations with stakeholders. The necessity imposed by a sustainable development has many influences on the company’s activities because in order to equilibrate their profit`s motivation with their social and environment implications. This article is focused on the way of different investors integrated in their strategies the environment preoccupations. The actions of companies are shaped by different stakeholders like consumers, public authorities, shareholders, international organizations and other entities