Estrutura do mercado brasileiro de flores e plantas ornamentais

The objective of this paper is to analyze the structure of the flower and ornamental plants sector of Brazil and to verify the perspectives of its insertion in the international traded. The last years have seen efforts towards structuring the market, increasing the species and varieties mix, professionalizing the producttion chain actors and easing the access to new production technology. Starting with reference year 200, we analyzed the sector´s structure based on both the input-output theory and the matrix construction methods in order to obtain the input-output model and to calculate the multipliers, linkage indexes (Rasmussen- Hirschman and pure indexes) and influence fields. The results provided a better understanding of the impact of this sector on the Brazilian economy and an evaluation of its competitiveness and performance in the international market