Add to ORKGIn the last years, the concept of brand equity has received a great deal of attention and still there is no general accepted point of view concerning the subject. This paper tries to emphasize, in a comparative manner, two of the most popular perspectives and approaches regarding the concept, extracting the main ideas and dimensions of each
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
In today's highly competitive environment, the success of a company is often determined by the right...
The author presents a model of the brand equity dimensions and how the model behaves if there are di...
In the last years, the concept of brand equity has received a great deal of attention and still ther...
Brands and branding have been significant topics in the marketing and business field for quite some ...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with ...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
The impact of brands has become more powerful than ever in the contemporary world and brand managers...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
In today's highly competitive environment, the success of a company is often determined by the right...
The author presents a model of the brand equity dimensions and how the model behaves if there are di...
In the last years, the concept of brand equity has received a great deal of attention and still ther...
Brands and branding have been significant topics in the marketing and business field for quite some ...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
Purpose – This paper aims to look into contemporary thinking within the brand equity paradigm, with ...
AbstractThis paper aims to be a brief presentation of brand equity as a provider of strategic advant...
This paper aims to look into contemporary thinking within the brand equity paradigm, with a view to ...
Considering the fact that brands are fundamental assets of any business, this paper analyses, in a c...
The impact of brands has become more powerful than ever in the contemporary world and brand managers...
Brand is the biggest company asset. This approach now is used by many multinational companies and il...
Nowadays, brands are companies’ most valuable assets, adding both economic and strategic value to it...
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise ...
In today's highly competitive environment, the success of a company is often determined by the right...
The author presents a model of the brand equity dimensions and how the model behaves if there are di...