Add to ORKGThe impact of group norms on forming consumer behaviour is an important attribute of man’s social life. The market segmentation principles acknowledge the presence of this phenomenon. People belong to different age group, professional status, income levels, educational status etc. are seemed to display some specific consumer behaviour that can be attributed to a particular group. The present study attempts to find the influence of certain selected group norms on consumption pattern
Norm-based accounts of social behavior in economics typically reflect tradeoffs between maximization...
This study extended the theory of planned behaviour (TPB) to predict youth's customer loyalty. Repla...
Consumer behaviour is a science as well as art.Consumer behaviour is an interdisciplinary and is bas...
The impact of group norms on forming consumer behaviour is an important attribute of man’s social li...
The impact of group norms on forming consumer behaviour is an important attribute of man’s social li...
Group norms influence individual's behaviour as a member of the group. However, a conflict can arise...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cum...
Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cum...
Although social norms can substantially impact consumer decision making, understanding of how the sp...
Although social norms can substantially impact consumer decision making, understanding of how the sp...
Although social norms can substantially impact consumer decision making, understanding of how the sp...
Norm-based accounts of social behavior in economics typically reflect tradeoffs between maximization...
This study extended the theory of planned behaviour (TPB) to predict youth's customer loyalty. Repla...
Consumer behaviour is a science as well as art.Consumer behaviour is an interdisciplinary and is bas...
The impact of group norms on forming consumer behaviour is an important attribute of man’s social li...
The impact of group norms on forming consumer behaviour is an important attribute of man’s social li...
Group norms influence individual's behaviour as a member of the group. However, a conflict can arise...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
In the past decades, marketing practitioners have embraced social norms as a powerful instrument of ...
Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cum...
Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cum...
Although social norms can substantially impact consumer decision making, understanding of how the sp...
Although social norms can substantially impact consumer decision making, understanding of how the sp...
Although social norms can substantially impact consumer decision making, understanding of how the sp...
Norm-based accounts of social behavior in economics typically reflect tradeoffs between maximization...
This study extended the theory of planned behaviour (TPB) to predict youth's customer loyalty. Repla...
Consumer behaviour is a science as well as art.Consumer behaviour is an interdisciplinary and is bas...