The Development of Creative Management in the Enterprise Environment: The Case of Kosovo

Creative Management has a meaning of innovative management, which always requires changes in terms of searching for the new paths of development in this area. These changes appear as a result of the social and political change dynamics, namely globalization, as a European and worldwide processes. This paperwork has several aspects on the situational approach and socio-psychological aspects of modern management. These aspects are collected in the form of a model from my experience as a professor of management at the University of Prishtina. Crisis produces challenges, while the challenge is something that brings a creative manager in a dilemma: to be or not to be. Accept the challenge of the crisis as a risk or chance, this approach depends on the kind of manager to maintain the position in relation to reality. Understanding the crisis only as a change manager provides creative "correct" a positive approach to it