Add to ORKGUsing supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs
This article investigates the extent to which national brand and private label (store brand) prices ...
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and applian...
In the European food sector private labels represent a relevant and increasing share of total sales....
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasi...
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasi...
Food retailing has become more concentrated and private label goods have spread over the last 40 yea...
Study examines empirical evidence behind significant growth of private label food products by linkin...
In the European food sector private labels represent a relevant and increasing share of total sales....
A widely held view is that a dramatic shift is well underway in the structure of food system. First ...
We study the price response of national brands to the development of private labels. We use monthly ...
This study analyzes the impact that private label brands have on category profitability in supermark...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
This study examines the impact of retail promotion on the purchase of private label products. The in...
We investigate the impacts of Private Label (PL) introduction on prices and market shares of nationa...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
This article investigates the extent to which national brand and private label (store brand) prices ...
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and applian...
In the European food sector private labels represent a relevant and increasing share of total sales....
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasi...
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasi...
Food retailing has become more concentrated and private label goods have spread over the last 40 yea...
Study examines empirical evidence behind significant growth of private label food products by linkin...
In the European food sector private labels represent a relevant and increasing share of total sales....
A widely held view is that a dramatic shift is well underway in the structure of food system. First ...
We study the price response of national brands to the development of private labels. We use monthly ...
This study analyzes the impact that private label brands have on category profitability in supermark...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
This study examines the impact of retail promotion on the purchase of private label products. The in...
We investigate the impacts of Private Label (PL) introduction on prices and market shares of nationa...
According to existing theory, the introduction of a private label has an ambiguous effect on the pri...
This article investigates the extent to which national brand and private label (store brand) prices ...
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and applian...
In the European food sector private labels represent a relevant and increasing share of total sales....