Approaching european market and capital allocation on different external markets

Companies and capitals may face different variants of European markets, being necessary to classify these markets by establishing their importance within the whole strategy of the company. Another goal is the wish to cover as many of these markets as possible under maximum efficiency conditions by obtaining very high incomes in conditions of more and more reduced costs. The effect of these markets classifications and characterizations will be favourable for capitals development and for business development on the European markets as a central interest element for stakeholders in these businesses. The national markets within European market are in various strategic positions through their specificity, with the prevalence of a certain international marketing approach