Add to ORKGExamines variables which explain when and how consumer attitudes predict behavior
Many streams of research have shown that familiarity influences positive attitudes. Such research st...
The link between the advertising appeal, attitude and behavioral intention is dynamic in nature, how...
Evidence is presented in this paper to show that the view ofmarketing communications effects promulg...
This empirical study considers the influence of both advertising repetition and brand share on attit...
This empirical study brings together prior research on competitive advertising effects from two pers...
Brand attitude play a central role in models of consumer behavior and advertising effects. Despite i...
In advertising literature, repetition and involvement are among the most frequently subjected re...
Purpose: This paper aims to investigate the effects of brand placement repetition in music videos on...
The relationship between advertising effectiveness and behavioural intentions is assessed when invol...
Junior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022). Impact of brand familiar...
Incongruent advertising can be effective to cut through advertising clutter, but does not always res...
This study was designed to test empirical truths between two or more research variables that have b...
The present study examined the causal structure of advertising effects on consumers' attitude toward...
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investi...
115 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988.The purpose of this study was...
Many streams of research have shown that familiarity influences positive attitudes. Such research st...
The link between the advertising appeal, attitude and behavioral intention is dynamic in nature, how...
Evidence is presented in this paper to show that the view ofmarketing communications effects promulg...
This empirical study considers the influence of both advertising repetition and brand share on attit...
This empirical study brings together prior research on competitive advertising effects from two pers...
Brand attitude play a central role in models of consumer behavior and advertising effects. Despite i...
In advertising literature, repetition and involvement are among the most frequently subjected re...
Purpose: This paper aims to investigate the effects of brand placement repetition in music videos on...
The relationship between advertising effectiveness and behavioural intentions is assessed when invol...
Junior Ladeira, W., Santiago, J., Santini, F. D. O., & Pinto, D. C. (2022). Impact of brand familiar...
Incongruent advertising can be effective to cut through advertising clutter, but does not always res...
This study was designed to test empirical truths between two or more research variables that have b...
The present study examined the causal structure of advertising effects on consumers' attitude toward...
Different advertising effects on purchase behavior of consumers of varying brand loyalty are investi...
115 p.Thesis (Ph.D.)--University of Illinois at Urbana-Champaign, 1988.The purpose of this study was...
Many streams of research have shown that familiarity influences positive attitudes. Such research st...
The link between the advertising appeal, attitude and behavioral intention is dynamic in nature, how...
Evidence is presented in this paper to show that the view ofmarketing communications effects promulg...