The roles Winter Olympic play in the marketing of tourism in Norway

This research is looking at how Norway can develop as a tourism destination in relation to the Winter Olympic Games. There are three objectives in this research; 1. To analyse and understand from previous and current literature how the links between destination marketing, marketing legacy, marketing tourism, brand marketing will assist in the development for Norway as a tourist destination regarding the Winter Olympic Games. 2. To analyse and evaluate the opportunities Norway has as tourism destination and how the Winter Olympics can assist to have an impact on this. 3. To outline the potential plus challenges of legacy marketing regarding the Winter Olympic Games and to create recommendations for the development of Norway as a tourism destination. The methodology of this research is quality, interviews. The participants are people who are working in relation to the Olympic Games in Norway, hotel, marketing agencies and tourism. The secondary research and the findings of the interviews found out that Norway have the opportunities to do well in tourism industry, since they have a lot to offer when it comes to unique nature, northern lights and an interesting culture. According to both the findings of primary and secondary research, the winter Olympic Games can help to create awareness and attract people to visit the country. It was also shown from the findings and from secondary research, that the improvement of infrastructure and venues can give both opportunities and challenges regarding marketing legacy. The findings also discuss how good service can give a word of mouth effect and make tourist return to the country. It was also mentioned that cities within a country should be better at recommending each other to tourists, so that it makes them want to return to the country