What should be the business model to survive against disruptive innovation in Business Intelligence industry?

In history, there are many examples where well-managed companies struggled to maintain their leaderships when disruptive technology emerged. For example, emergence of digital technology destroyed the market of film based camera which affected the leadership of Kodak, who had been the market leader of film-based camera market for more than 100 years. The same trend has been remarked across many other industries. For example, IBM dominated the mainframe computer market for years, but emergence of minicomputer, which was technologically simpler than mainframes, redefined the computer market and IBM lost its dominance in computer market. There are many other cases of leadership failures due to disruptive innovations. However, there are few examples where well-managed companies maintained their leaderships during the emergence of disruptive innovation by effectively managing their business models. This dissertation outlines such business model for vendors in business intelligence industry. Moreover, the dissertation also highlights the concepts and theories associated with disruptive innovation and business model. The nature of this research and its corresponding research question and objectives involves an analysis from theoretical background to actual practice. The main motive behind this research is to identify the previous disruptive innovation trends and identify the business models of the vendors who maintained its leaderships. In order to achieve this, secondary research is conducted. The research is primarily descriptive. On the basis of findings, recommendations are made in the end of this dissertation to advice other leaders of business intelligence industry about the effective business model they can follow to maintain their leaderships when disruptive innovation emerge