Add to ORKGNowadays, consumers actively search for user generated information as substitute for corporation generated information, and the increasing number of user generated online reviews has changed the consumer purchase behaviour in several ways. However, how to precisely predict the influence of user generated online reviews on sales performance might be unclearly understood. Therefore, the aim of this study is to measure the impact of electronic word-of-mouth produced from YouTube movie reviews on consumers’ purchase decisions in terms of three observable variables, the number of viewers, subscribers and reviews. In total, 286 copies of online questionnaire were collected from selected channels on YouTube and virtual communities on Facebook. Bri...
PurposeThe influence of electronic word-of-mouth (eWOM) information, such as online reviews, on cons...
Word of Mouth (WOM) is powerful, and online reviews are the most readily available WOM in electronic...
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth...
Continuing to gain a better understanding of consumers’ decision-making processes is essential for r...
Abstract. YouTube is one of the largest social media in the last 5 years. Website that provides the ...
Online reviews assist consumers in making an informed purchase decision and they became a trusted so...
[[abstract]]The objective of this study was to explore the effect of user generated video review on ...
This thesis contributes to the knowledge on the impact of word of mouth on consumer decisions and th...
YouTube, largely recognized as the world's greatest video-sharing network, has seen significant tran...
The massive use of the Internet, the development of new information and communication technologies a...
Internet has become the primary source of information for a large number of consumers and it has dra...
As technology has developed and phenomenon such as the participative web has emerged, the opportuni...
A Granger Causality study is conducted to understand the causality loop between online reviews and c...
This thesis examines the influence of online reviews using hierarchical Bayesian modelling methods a...
This study examines the persuasive effect and awareness effect of online user reviews on movies' dai...
PurposeThe influence of electronic word-of-mouth (eWOM) information, such as online reviews, on cons...
Word of Mouth (WOM) is powerful, and online reviews are the most readily available WOM in electronic...
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth...
Continuing to gain a better understanding of consumers’ decision-making processes is essential for r...
Abstract. YouTube is one of the largest social media in the last 5 years. Website that provides the ...
Online reviews assist consumers in making an informed purchase decision and they became a trusted so...
[[abstract]]The objective of this study was to explore the effect of user generated video review on ...
This thesis contributes to the knowledge on the impact of word of mouth on consumer decisions and th...
YouTube, largely recognized as the world's greatest video-sharing network, has seen significant tran...
The massive use of the Internet, the development of new information and communication technologies a...
Internet has become the primary source of information for a large number of consumers and it has dra...
As technology has developed and phenomenon such as the participative web has emerged, the opportuni...
A Granger Causality study is conducted to understand the causality loop between online reviews and c...
This thesis examines the influence of online reviews using hierarchical Bayesian modelling methods a...
This study examines the persuasive effect and awareness effect of online user reviews on movies' dai...
PurposeThe influence of electronic word-of-mouth (eWOM) information, such as online reviews, on cons...
Word of Mouth (WOM) is powerful, and online reviews are the most readily available WOM in electronic...
The expansion of the Internet and social media have triggered a differentiation of the word-of-mouth...