Price attributes of private accommodation: The case study of Split

As the sharing economy concepts such as Airbnb are new to Split, Croatia, the market is still unsettled and how to determine the appropriate price is a question. The focus of this research was to find out the current price determinants (attributes) and provide a model of analysis so that sensible recommendations could be given. Using observation method and statistical analysis, the research showed that overall rating and market situation of private accommodation in Split is at the top of Airbnb market. Also, it showed that attributes influencing the price mostly are cleanliness, communication and superhost status, with significant differences from the literature information