Add to ORKGThe purpose of this thesis was to explore how concepts of credibility relate to each other in the context of SMIs. SMIs are individuals who use their social media channels to create their own content and communicate with their followers, partly for marketing purposes. Credibility is important for SMIs as it can mean that they have larger influence over their followers and therefore are more successful with their content and communications. Previous research regarding credibility and SMIs have looked at the different concepts of credibility separately, and it is unclear how these concepts relate to each other in the context of SMIs. Therefore, multiple case studies was conducted through content analysis, to study the blogs of SMIs. The conte...
Background: Through digitalization, it has now allowed people to be more linked through different so...
Social psychology has long been researching how source credibility influences persuasive communicati...
Social Media Influencers have been making a buzz in the past few years as they have the ability to i...
The purpose of this thesis was to explore how concepts of credibility relate to each other in the co...
Problem formulation: What factors affect the consumers perception of credibility in influencer marke...
Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing pa...
The study of social influence in social media settings has gained significant importance in the last...
In recent years, influencers on social media platforms have received substantial attention during th...
It is rather contradictory that there is a high demand for authenticity in today's virtual space, wh...
Social media usage is pervasive, and brands must manage this channel carefully in order to meet thei...
Based on four essays, this thesis aims at gaining a better understanding of the impact of social med...
Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (a...
This study examines how bloggers establish and enhance the credibility of their blogs through a seri...
Social media influencers (SMIs) have become an important source of influence that affects consumer b...
Background: To align with the new trend of using social media in the marketing mix, product placemen...
Background: Through digitalization, it has now allowed people to be more linked through different so...
Social psychology has long been researching how source credibility influences persuasive communicati...
Social Media Influencers have been making a buzz in the past few years as they have the ability to i...
The purpose of this thesis was to explore how concepts of credibility relate to each other in the co...
Problem formulation: What factors affect the consumers perception of credibility in influencer marke...
Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing pa...
The study of social influence in social media settings has gained significant importance in the last...
In recent years, influencers on social media platforms have received substantial attention during th...
It is rather contradictory that there is a high demand for authenticity in today's virtual space, wh...
Social media usage is pervasive, and brands must manage this channel carefully in order to meet thei...
Based on four essays, this thesis aims at gaining a better understanding of the impact of social med...
Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (a...
This study examines how bloggers establish and enhance the credibility of their blogs through a seri...
Social media influencers (SMIs) have become an important source of influence that affects consumer b...
Background: To align with the new trend of using social media in the marketing mix, product placemen...
Background: Through digitalization, it has now allowed people to be more linked through different so...
Social psychology has long been researching how source credibility influences persuasive communicati...
Social Media Influencers have been making a buzz in the past few years as they have the ability to i...