The analysis of politicians\u27 influencing the public during the pre-election confrontations

Diplomsko delo obravnava analizo načinov prepričevanja volivcev s strani Donalda Trumpa in Boruta Pahorja med predvolilnimi soočenji v času volitev za predsednika Slovenije in predsednika Združenih držav Amerike. V nalogi s pomočjo analize verbalne in neverbalne komunikacije analiziram komunikacijo predsedniških kandidatov. Z analizo predvolilnih soočenj, do katerih je mogoče dostopati na spletu, ugotavljam, da sta tako Borut Pahor kot Donald Trump obvladovala komunikacijski proces, čeprav je za oba značilno, da se analizirane komunikacijske komponente naglo spreminjajo. Močno prepričanje v to kar govorita, je spremljala argumentacija na osebnih primerih, osebnih izkušnjah in poznavanju problematike.The diploma thesis deals with the analysis of politicians influencing the public by Donald Trump and Borut Pahor during the pre-election confrontations, during the presidential elections for the president of Slovenia and the president of the United States of America. In the present diploma thesis, I analyze the communication of presidential candidates through the analysis of verbal and non-verbal communication. By analyzing the pre-election confrontations that can be accessed online, I found that both Borut Pahor and Donald Trump have mastered the communication process, although both are characterized by the fact that the analyzed communication components are rapidly changing. A strong belief in what was being said followed the argumentation on personal cases, personal experiences in the knowledge of the problem