Add to ORKGThe purpose of this paper is to focus on the potential role and use of social marketing for health promotion to influence sport management. Social marketing and sport management have profoundly impacted the delivery and consumption of sport. Sport promotion plays a very important role in supporting the achievement of the recommended levels of physical activity in the Italian population. This paper analyzes the concepts of sport management, social marketing and ultimately attempts to connect the two aspects
Social marketing, conceptualized by Kotlar and Zaltman (1971) as a means to promote social objective...
Endorsement is a common promotional strategy which can capture the attention of a target audience. S...
The purpose of this paper is to focus on the potential role and use of social media to influence spo...
The present paper was created with the aim of considering, in its various expressions, the role of s...
The present paper was created with the aim of considering, in its various expressions, the role of s...
The present paper was created with the aim of considering, in its various expressions, the role of s...
The present paper was created with the aim of considering, in its various expressions, the role of s...
Communication is a central aspect of health promotion and the opportunity for mass communication mak...
Due to the special attention it receives in society, sport has ceased to be a preoccupation like any...
Health practitioners often use the terms marketing and promotion inter-changeably. Yet, promotion is...
Sport marketing remain an important aspect of global sports innovation as it is relevant to the grow...
Application of social marketing measures. The topic of the Master's thesis is social marketing tools...
Application of social marketing measures. The topic of the Master's thesis is social marketing tools...
Strategic marketing planning requires that the marketing objectives strategies for a specific produc...
Application of social marketing measures. The topic of the Master's thesis is social marketing tools...
Social marketing, conceptualized by Kotlar and Zaltman (1971) as a means to promote social objective...
Endorsement is a common promotional strategy which can capture the attention of a target audience. S...
The purpose of this paper is to focus on the potential role and use of social media to influence spo...
The present paper was created with the aim of considering, in its various expressions, the role of s...
The present paper was created with the aim of considering, in its various expressions, the role of s...
The present paper was created with the aim of considering, in its various expressions, the role of s...
The present paper was created with the aim of considering, in its various expressions, the role of s...
Communication is a central aspect of health promotion and the opportunity for mass communication mak...
Due to the special attention it receives in society, sport has ceased to be a preoccupation like any...
Health practitioners often use the terms marketing and promotion inter-changeably. Yet, promotion is...
Sport marketing remain an important aspect of global sports innovation as it is relevant to the grow...
Application of social marketing measures. The topic of the Master's thesis is social marketing tools...
Application of social marketing measures. The topic of the Master's thesis is social marketing tools...
Strategic marketing planning requires that the marketing objectives strategies for a specific produc...
Application of social marketing measures. The topic of the Master's thesis is social marketing tools...
Social marketing, conceptualized by Kotlar and Zaltman (1971) as a means to promote social objective...
Endorsement is a common promotional strategy which can capture the attention of a target audience. S...
The purpose of this paper is to focus on the potential role and use of social media to influence spo...