Opportunities for Sustainable Mobility: Re-thinking Eco-feedback from a Citizen's Perspective

In developed nations, a growing emphasis is being placed on the promotion of sustainable behaviours amongst individuals, or ‘citizen-consumers’. In HCI, various eco-feedback tools have been designed as persuasive instruments, with a strong normative appeal geared to encouraging citizens to conduct a more sustainable mobility. However, many critiques have been formulated regarding this ‘paternalistic’ stance. In this paper, we switched the perspective from a designer’s to a citizen’s point of view and explored how people would use eco-feedback tools to support sustainable mobility in their city. In the study, we conducted 14 interviews with citizens who had used eco-feedback previously. The findings indicate new starting points that could inform future eco-feedback tools. These encompass: (1) better information regarding how sustainable mobility is measured and monitored; (2) respect for individual mobility situations and preferences; and (3) the scope for participation and the sharing of responsibility between citizens and municipal city services