Linking to markets: A case of small scale sorghum farmers group in China

Market access is one of the most critical linkages in farming business for the rural farm households; it is also evident that they are a prerequisite for enhancing agriculture-based economic growth and increasing rural incomes. Rural incomes will not be substantially increased by exclusive emphasis on subsistence food crop production; rather, more market-oriented production systems are needed. These require intensification of agricultural production systems, increased commercialization and specialization of production. The innovative marketing linkages through contract farming have yielded positive result