Creating meaningful engagement via social media

Social media holds great promise for large scale, open conversations between researchers and the public but the reality is that it is a tricky landscape to navigate. It changes often and isn’t the ‘easy, quick, cheap’ win people often view it as. I will share some of the stories I heard from individual researchers, institutional support teams and research societies in the USA, China and Japan at organisations like NASA and MIT about how they have enacted change and created best practice in this area