Drömmen om folkhemmet : En kvalitativ studie av Jimmie Åkessons almedalstal 2011 och 2018 ur ett idé-ideologiskt samt retoriskt perspektiv

The purpose of this study is to examine the party leader of the Swedish democrats, Jimmie Åkesson. The aspects that we look into is if there are any rhetorical differences in his speeches at Almedalen the year of 2011 and 2018. Along with the rhetorical side the other aspect that will be examined is the differences in ideas and ideological roots that shines through at the two different speeches at Almedalen. In order to point out differences we used two different methods. The method used in the rhetorical spectrum is based on Bo Rhenbergs steps to analyse political speeches. For the part that focuses on what ideas that mediates and which types of ideological roots his speech derives to, we used Mats Lindbergs analysis to identify values and an own constructed model based on literature regarding ideologies for the ideological analysis. What we find in the rhetorical analysis is that Åkesson's rhetoric has changed marginally. It appears that he uses more of ethos' argumentation at the number 2018 than at 2011. Åkesson thus uses much of all the three rhetorical aspects. It also appears that the shift between the different styles Åkesson uses to convey the speech to the audience changes something between them both years. ​In the idea and ideological analysis, here too, the differences are relatively small. The actual differences in which values ​​the speech contains are few, but they exist. Differences are not based on the fact that the party or Jimmie Åkesson has changed values ​​and started to lean more to the right or to the left, instead the differences lie on which topics are in focus.