Sprouts: A Business Plan that supports a generation's quest for wholesome ingredients and nurturing food experiences

The global transition to convenient, cost-efficient and processed foods, has led to drastic changes in family practices and to a global homogenization of diets that are higher in solid fats, added sugars and sodium, and lower in essential nutrients, than the traditional/less processed diets they often replace. As a soon to be registered dietitian and faced with these challenges, I feel compelled to share my knowledge and guide decisions to promote healthy eating habits, not only within the limits of my reach but on a broader scale. As such, the idea of “Sprouts” was born out of the urge to reach a larger audience and to provide families with the support they need to cook simply and eat healthy while meeting a child’s nutritional needs for optimal growth. Our goal is to offer 1) accessible tools that guide best feeding practices, provide nutritional advice, and simplifies meal planning and grocery shopping, and 2) affordable and convenient food delivery services to help caregivers in providing meals that meet general and specific dietary needs and fulfill the demands of a growing market.Master of Public Healt