Framing analysis of newspapers coverage of Max Mosley’s Nazi orgy

On March 28, 2008, The News of the World, a British tabloid newspaper, published a front page story accompanied by a video saying that Max Mosley, the president of the Federation Internationale de l'Automobile was involved in a depraved Nazi sadomasochistic orgy in a private flat in Chelsea. Explored in this thesis are the story frames and image restoration strategies and postures used by Mosley. Questions of how the news media covered the Mosley story as well as the image restoration strategies and postures evident in Mosley's response are explored using the qualitative content analysis of the news coverage of two British newspapers. This study is significant in that it explored a crisis that occurred by a leader of a private organization whose sexual behaviors were conducted in a private place, and, ultimately, the courts sided with him in protecting his privacy