Business ethics

Društveno odgovorno poslovanje (eng. Social Responsible Marketing) predstavlja strategiju etičkog upravljanja poduzećem poslovnim procesima koji imaju u cilju pozitivan učinak na okolinu i društvo. Poduzeća korištenjem ove strategije preuzimaju odgovornost nad svojim aktivnostima, te poštuju zakone i pravne regulative. Takvo ponašanje važno je za dobrobit cijeloga društva, a ne samo radi ostvarivanja profita. Etički principi koji se koriste sastavni su dio etičkog standarda organizacije, a manifestiraju se putem etičkog kodeksa, odbora te obuke. Marketing opće dobrobiti (eng. Cause Related Marketing-CRM) disciplina je promocije proizvoda i usluge s ciljem prodaje, podržavajući etično ponašanje. Ovakav marketing dovodi do ''win-win'' situacije u kojoj su zadovoljene sve strane uz koje je vezan ovaj proces, unutar i van korporacije te ne dolazi do ničije povrede prava. Etička odgovornost poduzeća privlači i uspijeva zadržati svoje zaposlenike, tvori prepoznatljiv imidž i drži poduzeće dugoročno konkurentnim.Social Responsible Marketing is the ethical management strategy of enterprise business processes that have a positive impact on the environment and society. Companies using this strategy assume responsibility for their activities, and comply with laws and legal regulations. Such behavior is important for the benefit of the whole society, not just for profit. The ethical principles used are an integral part of the ethical standards of the organization, and are manifested through the ethical code, the board and the training. Cause Related Marketing (CRM) discipline is products and services promotion with the aim of selling, but supporting ethical behavior. Such marketing leads to a 'win-win' situation where all the parties involved in this process are satisfied within and outside the corporation and there is no violation of rights. The ethical responsibility of the company attracts and manages to retain its employees, creates a recognizable image and keeps the company competitive in the long run