A Study on the Effects of Entrepreneurship and Internal and External CSR Activities on Hotel Employees’ Organizational Trust and Job Satisfaction

??? ????????? ?????? ???????????? ???????????? ?????????????????? ???????????? CSR ????????? ??????????????? ??????????????? ????????? ????????? ??????????????? ??????????????? ?????????. ???????????? ????????? ?????? ????????? ????????? ????????? ??? ?????? 15??? ???????????? ??????????????? ??????????????? ????????? ?????? ????????? ?????? 450?????? ???????????????. ??????????????? ????????? ?????? ?????? ?????? ????????? ????????? ??????. ?????????????????? ????????? ???????????? CSR ????????? ?????? ???(+)??? ????????? ????????? ????????? ????????????. ????????? ???????????? CSR ????????? ???????????? ??????????????? ?????? ???(+)??? ????????? ????????? ????????? ????????????. ????????? ???????????? CSR ????????? ???????????? ??????????????? ???????????? ????????? ????????? ???????????? ??????????????? ?????? ??????????????? ??????????????? ???????????? ????????? ????????? ????????? ????????????. ????????? ????????? ?????? ???????????????, ???·?????? CSR ??????, ??????????????? ???????????? ?????? ???????????? ?????? ???????????? ???????????????. ?????? ?????????????????? ???·?????? CSR ????????? ???????????? ????????? ?????? ????????? ????????? ??? ??????????????? ?????? ??????????????? ????????? ????????????????????? ???????????? ???????????? ???????????? ????????? ???????????? ????????????????????? ????????? ??????. ????????? ????????? ?????? ????????? ?????? ???????????? ???????????? ????????? ?????? ?????????????????? ?????????. ??????????????? ?????? ????????? ???????????? ??? ????????? ???????????? ???????????? ???????????? ????????? ???????????????. This study aimed to discover the effects of entrepreneurship and internal and external CSR activities on hotel employees' organizational trust and job satisfaction, comprehensively. A proposed model based on previous research was empirically tested via structural equation modeling by AMOS using 450 valid samples collected from current employees of 15 deluxe hotels in South Korea. The results showed that entrepreneurship had a direct impact on both internal and external CSR activities. Both CSR activities had a direct impact on organizational trust. Both CSR activities had no direct impact on job satisfaction, but job satisfaction was indirectly affected by both CSR activities through the full mediation of organizational trust. These findings indicate that there exist interrelationships among entrepreneurship, internal and external CSR activities, organizational trust, and job satisfaction. In particular, the importance of entrepreneurship and internal and external CSR activities were identified in terms of hotels' sustainable management and effective organizational management by confirming their impact on organizational trust of employees. In addition, organizational trust was verified as an antecedent factor to improve job satisfaction. Finally, theoretical contributions and practical implications of results are discussed