Developing the On-line Game Industry’s Changing Scenario and Establishing Business Strategy According to the Introduction of IPTV

??? ????????? ????????? ?????? ????????? ???????????? ????????? IPTV ??????????????? ????????? ?????? IPTV ????????? ?????? ?????? ????????? ????????? ???????????? ???????????? ?????? ????????? ?????????. ????????? ????????? IPTV ????????? ???????????? ????????? ?????? ???????????? ?????? ?????? ?????? ?????????????????? ???????????? ??? ?????? ?????? ?????? ????????? ???????????????????????? ???????????? IPTV ????????? ?????? ????????? ?????? ????????? ?????? ????????? ???????????? ?????????????????? ?????? ?????????. ????????? ?????? ?????? ????????? ??????????????? ?????? ????????? ?????? ???????????? ????????? ?????? ????????? ???????????? ?????? ?????????. ???????????? ????????? ?????? ????????? ?????? ????????? ????????? ??????????????? ????????? ????????? IPTV ??????????????? ?????? ?????? ???????????? ????????? ???????????? ?????? ????????? ????????? ???????????? ????????? ???????????????. ????????? ?????? ??????????????? ??????????????? ???????????? ????????? ????????? ????????? ?????????????????? ??????????????????, ???????????? ???????????? ????????? ?????? ?????? ??????????????? ?????? ??????????????? ???????????? ???????????? ????????? ??? ?????????. ?????? ??????????????? ?????? ???????????? ?????? ???????????? ??????????????? ???????????????. ?????? ?????? ????????? ???????????? ?????????????????? ????????? ?????? ??????????????? ?????? ?????????. ????????? ??????????????? ???????????? ??????????????? IPTV ????????? ?????? ????????? ?????? ?????? ?????? ???????????? ????????? ?????? ????????? ????????? ????????? ????????? ???????????????. The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies