A Study on the Importance of Fashion Curation Service Design Based on Big Data - Mainly with Korean Male Life Style in Their 30s~40s

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This study is to provide the effective information to the targets that intend to receive fashion curation service design by recognizing its importance based on the big data in the modern society with excessive information, to theoretically support the commercial value creation in the fashion industry. For the range of study, we researched focusing on the lifestyle of Korean male in their 30s ~ 40s who have stable economic power, average population group in Korea, analyzed the status of social communication use, which led the conclusion about importance and necessity of fashion curation service design. For the research method, we used the survey and analysis through theses, monography, publications, research documents and survey data of institution mainly with domestic data. The results of investigation are as follows. First, Big data means the technology that can manage, analyze the extensive information. Providing services for information managed and analyzed by Big data according to the needs of users refers to curation service. The service focusing on fashion among many of contents curation service design is the fashion curation service design. Second, when researching lifestyle of Korean male in their 30s ~ 40s, they have high interest in appearance, their economic income is higher than other age groups, and show the tendency of increasing fashion-related consumption. In addition, the frequency, use amount, and dependence of internet and social communication by Korean males in their 30s and 40s are relatively higher than those of Korean females in their 30s and 40s. Third, if utilizing fashion curation service design for Korean male in their 30s and 40s who have high interest in appearance, highly dependent to internet and social communication, we can confirm the importance of fashion curation service design for the consumption increase of Korean male in their 30s and 40s that has been bigger in the fashion market. Therefore, if providing a fashion curation service design that satisfies their curiosity and satisfaction based on the ratio, consumption trend and consumption power, respectively, it shows high possibility that it will be developed into an important service design for the future of the male fashion market. Through this research, we can build the value of fashion and digital technology convergence by constructing and utilizing fashion curation service design for Korean male in their 30s and 40th based on Big Data. In addition, we are looking forward to strengthen our competitiveness in the global market in response to the rapidly emerging male fashion market