Applied UX and UCD Design Process in Interface Design

AbstractThis paper addresses an applied user-centered and user-experience product development process for non-physical interface designs. Interface design involves the design of tangible (physical) and intangible (non-physical) products. This paper highlights a mixed user-centered design (UCD) and user experience (UX) models applied by interface designers in an institution of higher learning in Malaysia. Many design processes are available and have been proposed. However, this mixed UCD and UX model is presently being practiced by the institution for eight years now in training young interface designers. The experiences and observations will be shared here. This paper will first review available design processes, followed by accentuating the phases, techniques and methods applied for a non-physical user-centered design process