AbstractA simplified kinematic procedure at a cell level is proposed to obtain in-plane elastic moduli and macroscopic masonry strength domains in the case of herringbone masonry. The model is constituted by two central bricks interacting with their neighbors by means of either elastic or rigid-plastic interfaces with friction, representing mortar joints. The herringbone pattern is geometrically described and the internal law of composition of the periodic cell is defined.A sub-class of possible elementary deformations is a-priori chosen to describe joints cracking under in-plane loads. Suitable internal macroscopic actions are applied on the Representative Element of Volume (REV) and the power expended within the 3D bricks assemblage is eq...