The Analysis of the Ceramic Sector in Romania's Center Development Region

AbstractThe present study is a large part proposed within the PhD thesis, which has the aim to present the current situation of those enterprises that activate in the ceramic sector in Romania's Center Region. The main goal of the PhD thesis is to increase the competitiveness, flexibility, adaptability and reactivity of enterprises in the ceramic industry. For this reason, we elaborated a questionnaire, which had the role of showing us how competitive, flexible, adaptable and reactive these enterprises are. The questionnaire was completed by companies that have the following main areas of activity: manufacture of household and ornamental ceramic products, manufacture of other technical ceramic products, manufacture of other ceramic products, manufacture of ceramic sanitary items and manufacture of ceramic insulators and ceramic insulating components. The research methodology is based on statistical analysis. In order to perform the desired study we used SPSS (Statistical Package for Social Sciences), which is used in order to process statistical data, and it aims to obtain useful information. The results showed that both SME and large companies grant a high importance to the four performance capacities, and that the majority of the enterprises have a quite high level of performance. This paper brings significant contribution in the field of the ceramic industry on national scale emphasizing the Center Region's key role in this branch of the industry