Most political parties completely fail to respond to email enquiries, wasting an opportunity for politicians to reconnect with voters online

Voters seeking to connect with political parties are likely to be sorely disappointed if they try contacting a party by email. This is the key finding of new research by Cristian Vaccari, who tested parties in seven countries by sending email enquiries, both asking about political issues and offering to volunteer. The response rate was staggering, and similar across all countries: the majority of emails received no specific response from the parties whatsoever. In this post he shares his detailed results