Designteori i praktiken : En undersökande fallstudie om hur designteori manifesterar sig i praktiken

New technologies and new consumer behaviors are having a large impact on mediacompanies. The biggest change is in the behavior of the younger demographic whereold platforms like television are abandoned for new online platforms. In this newworld, media companies and organizations need new tools and business models tostay competitive. One such tool is Design Thinking, a term used to describe a cognitivedesign-specific set of activities used during a design process. It has been popularizedin commercial areas and there the term is used to describe an applicable workflowused to promote the skills required to use Design Thinking. The purpose of this articleis to study the implementation of design theories to gain a greater understanding ofhow these theories manifests in the real world. Our study showed that communicationand room for maneuver was key elements in the implementation of design thinkingand how design can differ in practice from theory